Arta was created as part of my capstone project @IDN Vocational High School, i were tasked with designing a digital solution to solve a given problem around finance and investment.
Product Designer - Crafting intuitive product designs that empower users to achieve their goals effortlessly, while also driving business success.
User Research, Desk Research, User Interface Design, Brand, Interaction Design, Prototyping and Iteration
January 2024 - June 2024 (6 Month)
Design Thinking Methodology
Arta Is a financial super app designed to provide users with convenience in various financial needs.
From transferring, topping up, managing money, and investing, everything is possible and hassle-free!
Let me tell you, The reason behind Arta
The reason is Indonesia has a low financial and investment literacy index, where only 49% of citizens understand the use of financial products and services. Lack of understanding of the stock market and financial management leads to a lack of awareness of investment potential.
Although the financial inclusion index increased by 8.91% to 85.10%, there is a high gap of around 35.42% between financial inclusion and financial literacy, indicating that many citizens do not fully understand how to utilise and avoid risks in using financial products. We need to start solving these problems before they get worse.